GNCR

Giving the public the facts to make an informed decision on their data…

We were asked by Connected Health Cities to create an animation explaining ‘The Great North Care Record’
We used a combination of character animation and motion graphics to illustrate the benefits of allowing you medical information to be shared, with your explicit consent, between authorised health and social care practitioners.

The Great North Care Record is a new way of sharing medical information across the North East and North Cumbria which is accessed by authorised health and social care practitioners.

It means that key information about your health such as diagnoses, medications, details of hospitals admissions and treatments is shared between different healthcare services including hospitals, out of hours and ambulance services who could all be involved in your care.

It was important in the animation to communicate the usefulness of this data, the sensitivity of it’s use, and that the choice and consent to share it is firmly in the hands of those who’s data it is.
Giving the public the facts to make an informed decision on their data. The characters also needed to seem human and relatable, animator Lia Ward said “The illustrative character style provided a fun challenge to rig and animate”