‘All our todays of blue and gold’
Film Nova approached Arcus to create an animated introduction to ‘Great North’, a celebration of the forty year history of the Great North Run.
Featuring spoken word by ___ the animation follows the journey of a timeless spirit of the River Tyne moving through history and the connection between the river, the run and the region.
Combining frame by frame animation, 2d and 3D we move through various abstractions, with the flow of water constantly moving us forward on our journey.
As part of the creative development of the project the titles also served as the films cinematic posters and online social media marketing.